Increase in e-buisness in smartphones now days

For a number of reasons such as convenience, ease of use, improved technology etc more and more people are using mobile devices to actually purchase goods and services. The current rate is around 10% of all e-commerce sales, but that again must increase exponentially and will very soon reach a very significant figure. the convenience factor is certainly a very important reason why people are using mobile devices to do their shopping. One very simple example of this would be ordering groceries online whilst collecting the children from school. Another would be ordering an item of clothing which the customer has just seen in the course of a television programme and which they want to purchase.

This type of promotion by the media is still in its infancy, but will become an ever more significant factor as the media learn to exploit the growing cult of celebrities. A little known fact is that according to the survey, up to 50% of internet shoppers start their search for goods and services on a mobile device. with over 17 million mobile users in the UK and with the forecast that by 2015 this figure will increase to 23 million, shopping with the mobile is going to become a very significant factor in the e-commerce business very quickly.


These well researched and documented facts point to a growing move to using mobile devices to research and shop. The mobile device, whoever makes it is becoming a significant channel in online shopping and it is therefore very important to have your site optimised for this.